Marketing Tips for Interior Design & Decorating Business

Not sure how to put together a  Strategic Marketing Plan  for your Interior Decorating Business?

A good media mix makes sense when you are looking for small business marketing tips. Having a strong internet marketing strategy, along with traditional print media like direct mail, magazines, Yellow Pages or other directory advertising, trade shows, seminars, etc., work with this type of business.

Get a Good Website and use Web Marketing Strategies

This is an important and effective way to promote your business. Use graphics, your portfolio and before and after shots of your work, testimonials from happy customers, and pricing on packages that you offer, on your website. You do not have to stick to these prices but it is a way to get your foot in the door. You can always up sell from there.

And incorporate search engine optimization website promotion. This can be done on a local geographical level so you can target where you want to get business from. It is one of the least expensive and most effective ways to promote your business. If you need help with this contact  Advantage Solutions.

Traditional Print Media still works for some types of Businesses

One of the great things about Direct Mail  is that you can pin point where you want to advertise. Promote your website on your marketing piece, and offer something that will make the customer pick up the phone and call you or go to your site. Include some pictures and testimonials. Keep it simple as in this type of advertising less is more. People prefer bullet points to paragraphs. It is better to mail the same area twice than to try another area. Repetition works.

Do some research to see if there are any home decor magazines that would make sense for you to advertise in. Ask them how they are distributed, whether it is through subscriptions, which is the most preferred, mailed out to homeowners, or just dropped at various retail locations. Look who else is advertising in there. Maybe call them and ask how it works for them. Also, always ask for a discount when negotiating the price with the sales rep. They expect you to do that. In print media that is very common.

When people are ready to buy they will look for you in the Yellow Pages

They may have seen your advertising somewhere else and just didn’t need your service at that time. Your rate of return on  Direct Mail advertising  increases by 15% when you combine it with Yellow Pages advertising. It also gives you credibility. Don’t miss out by not being in there as your competition will get the calls. You don’t have to be the biggest, you just have to be in there.

Do some  Trade Shows  and get some Speaking Engagements

Have a reason for people to come to your booth and talk to you. Maybe a draw for a room makeover, free consultation, painting supplies, etc. Quite often they have free seminars at these trade shows. Look into being one of the guest speakers. Become an expert in you field.

Build relationships with Realtors and Home Builders

And finally, building relationships with whomever you come in contact with will always help you. Realtors and Home Builders are a good source of leads as they are constantly in touch with potential clients for your business. You may want to offer and promote home staging services to get more customers.

Much Success!

Joe.

Written by Joanne on August 23rd, 2010 with no comments.
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